(NEW LENOX, IL) -- May 3, 2007 -- Probst
Motorsports and Source Direct Holdings, Inc. agreed to enter into a
long-term primary marketing partnership to advertise the SimplyWoW®
brand of household cleaning products and automotive detailing
products. The agreement will start in the World Series of Off Road
Racing (WSORR) for the 2007 season with Veteran driver Kevin Probst
piloting the #99 Pro-2WD (full size truck) division entry and new
teammates Jon Probst and George Schultz sharing driving duties of the
new Nissan Frontier Pro-Light (mini-truck) division entry.
“We are very excited to debut the SimplyWoW® Off-Road Racing team at
the inaugural WSORR event in Owatonna, MN in a few weeks. This
agreement fits Source Direct’s advertising direction and their product
line is a perfect fit for all race fans. The long-term commitment we
have together provides stability within the program to advance our
common objectives as a team and marketing partner as well as starting
a great partnership. The ‘WOW’ factor will be shown on the track and
off, and when people see how great this lineup of products performs,
they will say ‘WOW,’ too! The “SimplyWoW®” cleaner and degreaser,
“Odor Annihilator®”, auto detailer “Tuff Buff®” and “Stain Pen®” have
all been used in our collision repair shop and the results are
remarkable. We look forward to bringing Simply Wow products to the
winners circle and our fans,” commented Kevin Probst.
The Pro-2WD Silverado and the Pro-Light Nissan Frontier will don the
SimplyWoW® yellow and will be part of an extensive marketing campaign
to grow the SimplyWoW® family. As the SimplyWoW® family grows, so will
the Probst Motorsports entries. In 2008, the team will expand to a
three-truck effort, with the addition of another Pro-Light entry for
Jon and George to compete separately.
2007 goals for Team SimplyWoW® are straightforward. Kevin will vie for
the Pro-2WD championship and Jon and George will seek podium finishes
in the Pro-Light by the end of the season. Kevin’s truck was new in
2006 has gone through some fine-tuning changes this off-season. The
Pro-Light entry is new this season and will help to develop the UWeld
Pro-Light chassis kit. Jon and George’s goals will be to learn the
Pro-Light class and get up to speed as soon as possible. Jon had his
partial season debut in 2006 while George is returning to off-road
after a six-year stint in the Mid-American Stock car series, finishing
2nd in 2006. Both trucks are utilizing new Fox Racing Shox and Toyo
Tires to get the power to the ground.
More information on Probst Motorsports can be found at
www.probstmotorsports.com. Log on to www.simplywow.com for more
information on all the SimplyWoW® products, store locations, and
on-line ordering.
Source Direct Holdings, Inc., headquartered in Idaho Falls, Idaho, is
a state of the art cleaning technology company that manufactures and
markets a proprietary line of all-purpose, all surface, highly
effective, non-toxic and biodegradable cleaning products to the
multi-billion dollar consumer household, commercial, industrial, and
private label cleaning industry. SimplyWoW® is a registered trademark,
Stain Pen® and Prompt ® are trademarks of Source Direct Holdings, Inc.
